VIDEO: NFL Launches Social Justice Ad Campaign Highlighting Police Shooting

Holly Matkin

Former NFL star Anquan Boldin's cousin, Corey Jones, was fatally shot by Palm Beach Gardens Police Officer Nouman Raja.

The National Football League (NFL) has launched an ad campaign highlighting the fatal 2015 encounter between a stranded motorist and a plain-clothed Palm Beach Gardens police officer.

The driver in that incident, 31-year-old Corey Jones, was the cousin of former NFL wide receiver Anquan Boldin, who co-founded the league’s Players Coalition, AdAge reported.

The ad, which aired during the AFC Championship game on Sunday night, and is due to run again during the Super Bowl, was created through the NFL’s Inspire Change initiative, according to The Palm Beach Post.

Inspire Change works closely with the Players Coalition.

“I’ll never forget that night,” Boldin said in the commercial. “I was still playing with the 49ers, and my wife walks up after the game and told me that my cousin Corey had been killed.”

Bouldin said that his cousin broke down on the side of the road, at which point a plain-clothed officer pulled up and “starts screaming.”

“All you here from there is three shots,” the former NFL star claimed, not mentioning that Jones had grabbed his legally-possessed gun in what prosecutors later described as act of self-defense against somebody unidentifiable as a police officer.

The ad then cut to clips of Jones’ distraught parents and of a group of men carrying his casket.

“This officer was in plain clothes,” the ad continued. “Corey had no way of knowing who he was.”

“There’s just some things that are bigger than football,” Boldin said. “And I felt like starting the Players Coalition and effecting change in this country was one of those things.”

Jones was on his way his way home from a band gig in Jupiter at about 1:30 a.m. on Oct. 18, 2015 when his SUV broke down on Interstate 95 exit ramp at PGA Boulevard, the Sun-Sentinel reported.

A Road Ranger stopped to offer assistance but the two weren’t able to get the vehicle running, so Jones called for a tow truck and sat in his SUV alone to wait.

Then-Palm Beach Gardens Police Officer Nouman Raja was working a plainclothes assignment that night and driving an unmarked white van when he spotted the disabled vehicle on the exit ramp at about 3 a.m.

Officer Raja got permission from a supervisor to stop and check out what he thought was an abandoned SUV, the Sun-Sentinel reported.

The officer drove the wrong way up the ramp and pulled his unmarked van up close to Jones’ vehicle.

He got out of the van without his tactical vest, police radio, or department-issued gun, according to the Sun-Sentinel.

Officer Raja was wearing nothing that would have identified him as a member of law enforcement, and he was carrying his personally-owned .40-caliber Glock pistol.

Jones armed himself with his licensed .380-caliber handgun, and prosecutors speculated he may have had it out that night because he thought the plainclothes officer was a criminal planning to rob him.

Prosecutor Brian Fernandes wrote that the officer “rushed toward Corey, chasing him from the cover of his own vehicle… the only logical conclusion that a citizen such as Corey could reach… was that he was about to be the unfortunate victim of a violent crime. And that is exactly what happened,” according to the Sun-Sentinel.

In a recorded statement, Officer Raja told investigators that he had no choice but to defend himself against Jones, and that he believed the man was going to kill him that night.

“I said, ‘Hey, man, police, can I help you?’ and that’s when he... jumped back and pointed the gun at me,” the former police officer told detectives in a video that was shown to the jury during the trial.

Officer Raja fired six shots and struck Jones three times, the Sun-Sentinel reported.

“I identified myself as a police officer... and this guy’s tryin’ to kill me and I was, and I, I didn’t wanna die,” he explained to investigators.

But the roadside assistance call that Jones had made for a tow truck earlier was still recording when the shooting occurred, and that told a very different story.

The audio proved that Officer Raja had not, in fact, identified himself as a police officer before he opened fire on Jones, the Sun-Sentinel reported.

On the recording, loud chimes can be heard as Jones opened his car door.

He said “huh?” as the officer approached his vehicle, according to the Sun-Sentinel.

“I’m good. Yeah, I’m good,” Jones said.

“Really?” Officer Raja asked.

“Yeah,” Jones replied on the recording.

That’s when Officer Raja began screaming “Get your f--king hands up! Get your f--king hands up!”

“Hold on! Hold on!” Jones said on the recording.

“Get your f--king hands up! Drop!” the plainclothes officer ordered him.

The first round of gunfire is heard over the next two seconds of the recording, the Sun-Sentinel reported.

Jones’ gun was found 41 yards from his body, and investigators determined it had not been fired.

Raja was fired by the Palm Beach Gardens Police Department within a month of the incident, The New York Times reported.

He was later convicted of first-degree attempted murder and manslaughter by culpable negligence, and is serving a 25-year prison sentence, according to The Palm Beach Post.

In the ad, Bouldin said that the Players Coalition is focused on “police-community relations, education and economic advancement, and criminal justice reform.”

“Had it not been for the work that we do, Corey’s death would have been in vain,” he said. “The best way to inspire change, is to be it.”

You can watch Boldin’s NFL ad in the video below:

Comments (139)
flybynight
flybynight

nfl? What's that?

No. 1-22
Excalibr4
Excalibr4

One bad cop and the NFL has to make a campaign out of it? Are they TRYING to start a race war?

Gap Filler
Gap Filler

@Excalibr4 This is part of what Goodell and the owners agreed to having come out of the Kaepernick debacle.

Hbsgtmaj
Hbsgtmaj

Ok, so why was all this NFL disrespect for the flag necessary. That disrespect cheapens any “good” they hope to attain thru a campaign such as this! NFL is dead to me!

Jim H. - Virginia US
Jim H. - Virginia US

Jones’ gun was found 41 yards from his body, and investigators determined it had not been fired.

Wiki says otherwise, and has references...

"Jones' body was found a good distance – 80–100 feet (24–30 m) – away from the vehicle, from which he appeared to have run. Jones had a .380-caliber gun, which he had purchased three days prior to the shooting and for which he had a concealed carry license. It was found on the ground between Jones' body and his car and had not been discharged..."

"On January 18, 2018, defense attorneys for Raja filed a motion to dismiss all charges citing Florida's 'stand your ground' laws. In the motion, Raja claims that he identified himself as a police officer as he exited the van, that Jones "immediately jumped out, saying 'I'm okay, man'" as he approached the vehicle, and that Jones then "immediately drew a gun and pointed it at Officer Raja." Defense attorneys claim that Raja "repeatedly yelled for [Jones] to put his hands up and to 'drop the gun.'" Raja further stated he saw the silver muzzle pointing at him, and that he believed the gun was equipped with a red laser. "

Whatever. There are lots more reasons to boycott the National Felons League.

Hi_estComnDenomn
Hi_estComnDenomn

Why is anyone on this site upset about this? I thought you people already boycotted the NFL numerous times since Kaepernick?

It will be a good day when the inmates in his jail learn about what that officer did. Hope he knows how to defend against a shanking.

Marxest
Marxest

Raja is one of many bad cops out there. A few have been convicted but sone remain.
I'll list them for you as a public service announcement. Kyle Thies, Amber Guyger, Joe Arpaio, Daniel Pantaleo, Micheal Slager, Raimundo Atesiano, Mark Fhurman, Mike Dowd and plenty of other rotten blue apples that tarnish the rest. The NFL has chosen a good case to highlight. Many of the people can't see it because they are racist white supremacists. Glad the NFL is highlighting this case.

Marxest
Marxest

Raja is one of many bad cops out there. A few have been convicted but sone remain. I'll list them for you as a public service announcement. Kyle Thies, Amber Guyger, Joe Arpaio, Daniel Pantaleo, Micheal Slager, Raimundo Atesiano, Mark Fhurman, Mike Dowd and plenty of other rotten blue apples that tarnish the rest. The NFL has chosen a good case to highlight. Many of the people can't see it because they are racist white supremacists. Glad the NFL is highlighting this case.

DarrellWhitledge
DarrellWhitledge

WTF the guy went to jail so why even make this ad? It was a tragic loss but how about you make an ad for all the black on black killing that is happening right now?

DarrellB
DarrellB

Definitely no need for the farscicle LIE of "Social Justice". Real Justice was served with this case my The National Felons League is starting stuff up for the Leftist in the election year.

IseeWhereThisIsGoing
IseeWhereThisIsGoing

Wait a second.... the cop was arrested, charged, and convicted.... wasn't justice done? Contrary to the National Felon League, the vast majority of cops are good cops, the vast majority of police involved shootings are justified, and the vast majority of the time, when an officer shoots someone it is in self defense. And when a bad shooting does occur, the cop is often arrested and discharged from the PD.

All this ad does is cause further racial divisions.

Stanracer
Stanracer

The National Felon League is stoking the flames of the fire with this add.

colonelorville
colonelorville

There's all kinds of people out there that do awful things without you hearing about it. There are cops that shouldn't be. I have known, and been related to some bigots, who never have Super Bowl adds about them. Some of the people that are trying to get rid of Trump, who is not exactly one of my favorite people, are worse than he is. Should we have Super Bowl ads about them? Being a COP is a tough job, I know, because I was one in a City where some of the anti-Trump people are from and try to make the COPS' lives miserable by reducing raises unfairly, for instance. At least one of them is still around and will be voting in the Senate. Why can't they just have "nice" ads at the Super Bowl? There has been other stuff in the past, that shouldn't have been there.

Doc384
Doc384

What would a video of all the crimes if NFL players look like?

IronRick
IronRick

I have not watched an NFL game since the last preseason game on Sep. 1st. @@ 2016 @@

Boycott all football games or telecast. Honor our military & law enforcement some of which come home with the American Flag draped over their coffin.

Maybe the NFL can talk about my late brother. A former Vietnam Veteran who in 1978 came to the aid of a woman being attacked. Jim pulled the guy off of the lady and he ran off. Jim was attending to her when the guy ran up behind him and stabbed him in the back 3 times. Jim died within minutes.

The guy was caught immediately by police who just happened to be driving by. 10 witness’s in total and the judge found him not guilty. The guy was an ILLEGAL DRUG DEALER. The judge was on the take. Read the book called “When Corruption Was King”.

Jim was a husband and father of 2 little girls. And Chicago is still protecting F’NNN ILLEGALS.

Mrs10
Mrs10

The problem isn't so much the ad, it's the implied meaning.

This cop did WRONG on almost everything (he did radio it in), but he didn't identify nor was it obvious he was a cop. That's why he was fired and convicted.

What else can be done in this specific case? Nothing. No amount of police-community relations would've stopped it. He was wrong and he did wrong. He was fully trained in policy, in law, in procedure, but he violated all of those. Again, he was wrong. He's in jail. That's it.

Yet the ad uses a very wide brush to then paint ALL cops as WRONG COPS. But it's simply not true.

The message sent is DANGEROUS. Hopefully someone close to this man (the player) will have the integrity to point that out. If not, I expect the backlash from this ad to cause such a commotion that the NFL caves in and doesn't air it on super bowl Sunday. They need the ad revenue too much.

As another commentator pointed out, people watch the Superbowl for fun and to be entertained. Messages of IMPORTANT issues need to be careful that they don't overdo any type of potentially hateful content and lose their intended audiences.

investigator
investigator

This is disgusting and ANOTHER reason why I won't watch the annual Felons League Ball!!!

ArizonaG30
ArizonaG30

I'm sorry what happened to Corey but would this all be going on if Corey had been WHITE. Obama has done a good job on race wars Police get shot it seem weekley. there was one I read today a female officer investigating and accident and one of the black drivers attached her for no reason.

50wt
50wt

Remember the good ol days when football players just played football and cops did cop stuffs.

Blueknight47
Blueknight47

NFL needs campaign on. Players who Beat Women!
Seems like weekly arrests of NFL Domestic Violence or Assault charges.

Bailey17
Bailey17

It’s truly sad that an innocent life has been lost for just a commercial to be created by the NFL and others!!!!! Why couldn’t the NFL concentrate on bettering the lives of our youth before now?

This is why I don’t watch pro-football they just think of themselves......Nothing For Themselves......selfish 🤬

Burgers Allday
Burgers Allday

#badannouncement #poponeedtodobetter


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