According to Time, the company is launching its new product just in time for Super Bowl Sunday, February 5, 2017, which is considered to be the biggest drinking and snacking holiday of the year. The limited edition of chips is known as a "Party Safe" bag, and it is intended to discourage drinking and driving.
The company said that the bag has an alcohol sensor, connected to a microcontroller, that turns red or green when it is breathed into. If it shows green, an image of a steering wheel appears if alcohol is detected, according to AdWeek. The sensor turns green if no alcohol is detected, and a circle appears on the bag.. A $10 discount on Uber is provided with the bag via a special code for those that have been drinking to use.
Jennifer Saenz, Frito-Lay's chief marketing officer, said that the"goal is to remove 25,000 cars from the roads that Sunday evening," She also said that wherever a fan may be watching the game, that "a safe ride home is just a few easy taps away."
The custom bag also uses near-field communication (NFC) technology, which allows fans to tap the bag with their phone to request a ride home. In 2015, 45 people were killed in drunk driving crashes on Super Bowl Sunday. That total, according to the National Highway Traffic Safety Administration, is nearly half of all traffic fatalities recorded for the special day.
Delanie Walker, Tennessee Titans' tight end, said "Having a good time and being safe go hand in hand." He is a MADD volunteer and knows first-hand the tragedy associated with drunk drivers. His aunt and uncle were killed by a drunk driver following the 2013 Super Bowl, in which Walker placed. Walker also said "Drunk driving is 100 percent preventable. Thanks to Tostitos and Uber, it's easier than ever to make a safe choice if your plans include alcohol."
Law enforcement agencies seem a bit unsure about the idea. Police officers use equipment with expensive fuel cells and infrared spectroscopy to accurately detect breath alcohol levels. If the bags aren't sensitive enough, it could convince impaired people that they are safe to drive. However, if they are sensitive enough, it could save lives.
— Lawrence Police (@LawrenceKS_PD) January 26, 2017
@LawrenceKS_PD “As part of your punishment, I’m requiring you to install a tostitos bag in your car which you must blow in before driving"
— RCPD (@RileyCountyPD) January 26, 2017
@RileyCountyPD "no your honor, i didn't administer the pbt, the tostitos indicated a fail."
— Lawrence Police (@LawrenceKS_PD) January 26, 2017
Next Sunday, first person to show us their chip bag saying they shouldn't drive but they are driving anyways gets a free breathalyzer test!
— Pasco Sheriff (@PascoSheriff) January 27, 2017
Do you think that this Totitos chip bag is a good idea? We want to hear what you think. Please let us know on our Facebook page or in the comments below.Houston, TX - Brenda Floyd, a woman brought in to be a caregiver for 94-year-old Alzheimer's patient, has been arrested after her abusive behavior was caught on a hidden camera.
Brenda Floyd was caught on video striking her elderly patient multiple times and slapping her in the back of the head back on January 1st. She has been captured and will face charges including assault with bodily injury on the elderly/disabled.
94-year-old Dorothy Bratten is not able to speak for herself according to family members. When concerns were raised about bruising, the family set up a hidden nanny-cam in her living room. The very next day the woman who was supposed to be a caretaker was caught striking Bratten multiple times and slapping her in the back of the head.
Brenda Floyd walked in to the room on the video and accused Bratten of feeding her dog 'human food.' She immediately berated her and slapped her in the back of the head while yelling obscenities at her. "I told you to stop feeding that dog that human food!" she said, after slapping her in the back of the head.
She continued on saying, "Get the fck up." "Get your fckin' as to bed." She called her a "btch" and continued to strike her as she moved slowly with her walker to go to bed. https://youtube.com/watch?v=XcfXRd5lwas Brenda Floyd was hired by the family off of care.com, according to ABC13. "The family felt very comfortable with her and even assisted her with purchasing a vehicle in order to be able to get transportation to come to house to provide care and were very, very disappointed when they saw the abuse," Memorial Villages Assistant Chief Ray Schultz said.
According to KHOU law enforcement released the footage of the abuse after Brenda Floyd went on the run. It quickly went viral and tips began pouring in. Crime Stoppers of Houston shared on their Facebook page Friday morning that Floyd has been captured.
According to police, she was arrested in the 7200 block of Fulton in north Houston, close to Crosstimbers and I-45. A nearby resident recognized Floyd from the media and informed police of her whereabouts.
Great job by all involved bringing this horrendous woman to justice.
What do you think Branda Floyd's punishment should be? Please let us know on our Facebook page or in the comments below.