South Dakota Spends Almost $700k On 'Meth. We're On It' Ad Campaign

The state of South Dakota paid almost $700,000 for an advertising campaign to tell the world it's on meth

Sioux Falls, SD – The tagline, “Meth. We’re on it” is part of a campaign by the state of South Dakota to raise awareness to the problem the drug is creating in that state.

South Dakota Governor Kristi Noem has championed the controversial campaign that started in the last week, according to USA Today.

In one video, an elderly man wearing a blue jean jacket and on a ranch says, “I’m on meth.” The next person is an elderly woman in a church who repeats the same line. Then parents, teenage athletes and other assorted individuals all admit to being on meth.

"The mission of the campaign is to raise awareness – to get people talking about how they can be part of the solution and not just the problem," Noem said, according to the Argus Leader. "It is working."

The state is spending almost $700,000 on the anti-meth campaign, according to Star Tribune.

Noem said the use of meth is growing “at an alarming rate” and impacts every community in the state, according to the campaign’s public service announcement.

"This is our problem, and together, we need to get on it," Noem said, according to USA Today.

The Governor called the campaign a "bold, innovative effort like the nation has never before seen."

Many people on Twitter disagreed, according to the Argus Leader.

Minnesota Star Tribune columnist Jennifer Brooks posted a photo on Twitter of the state of Minnesota that is on the eastern border of South Dakota. The photo had a red arrow pointing to the west and stated, “Meth. They’re on it.”

Brooks also tweeted, “I see South Dakota trademarked this motto. Good thinking. Wouldn’t want any other states using this motto.”

Laura Bassett, a journalist who writes for GQ Magazine and the Washington Post, asked on Twitter, “Are we sure this isn’t a pro-meth campaign?”

Comments (10)
No. 1-8
JBoH
JBoH

Doesn't really make me want to visit South Dakota.

Jim H. - Virginia US
Jim H. - Virginia US
  • Heroin. We're up in arms about it.
  • Cocaine. We nose what's up.
  • MDMA. We feel you, and we're rolling out a new initiative.
  • Bath Salts. Wheeeeeeeeeeeeeeee!
61mouse
61mouse

Well can stop giving FREE NARCAN to them when they OD . Can start arresting them if they live. And turn our attention to give FREE EPI- PENS to families who CAN'T afford the $300 shot for their kids or free chemo to people who DIDN'T HAVE A CHOICE of their illness.

Wish505
Wish505

I fail to see what all the hype is about. Heck at least they are making a effort to do something about it.

Njaz
Njaz

Considering Meth users will probably watch the ad, laugh- then go out & get some- I just dont get it. I appreciate wanting to do something about the problem but the message is lost in how its presented.

IseeWhereThisIsGoing
IseeWhereThisIsGoing

We were laughing about this ad last week at work. The fact that they spent 700k on it is even more embarrassing. However, if it helps solve the meth problem, it could be money well spent

Janken
Janken

It a mazes me how many people have to live to just be high. Not to be yourself but to not feel like yourself. What good is it, red eyes, delusional actions, doesnt make sense. What's worse it's not good for you and it costs money. To me these people are followers, not people who can do anything on their own. I REALLY HATE PEOPLE THAT END UP COSTING ME MONEY

Raymelson
Raymelson

I live in Alabama an it's really bad here an I don't this add will change anything but the thought was ment will