Missouri College Dumps Nike Over 'Sacrificing Everything' Ad Campaign

The college president had strong words for Nike.

Point Lookout, MO – A Christian college said it was dropping its affiliation with Nike after the sports apparel company announced its new ad with former NFL quarterback Colin Kaepernick.

The Nike campaign features Kaepernick with the slogan, “Believe in something. Even it means sacrificing everything.”

“In their new ad campaign, we believe Nike executives are promoting an attitude of division and disrespect toward America,” said College of the Ozarks President Jerry C. Davis, according to KYC-TV.

“If Nike is ashamed of America, we are ashamed of them. We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform,” he added.

KLRT-TV reported that the college will remove all the athletic uniforms purchased from Nike or that contain the Nike emblem due to the Nike ad.

Marci Linson, the College of the Ozarks vice president for patriotic activities and dean of admissions, said Nike was free to do whatever campaign it wanted.

However, Linson said the College of the Ozarks was “honor-bound by its mission and goals, to ensure that it respects our country and those who truly served and sacrificed,” according to KYC.

The College of the Ozarks has made news in the past over the national anthem protest movement that Kaepernick started in 2016.

In 2017, the College of Ozarks had revised its contracts involving all of its sports teams stating that all participating players and coaches show respect for the American flag and the national anthem.

It stated that it would walk away from any game where the opposing team takes a knee, sits or turns it back on the American flag or the national anthem, according to the Springfield News-Leader.

The College of the Ozarks asked the National Association of Intercollegiate Athletics (NAIA) to enforce its mandate of no protesting of the flag or anthem.

When the NAIA refused, the College of the Ozarks told NAIA officials to relocate the NAIA 2018 tournament from the College of Ozarks where it had been held for 18 years to a new site, according to the Springfield News-Leader.

The College of the Ozarks is a Christian college that doesn’t charge tuition. Instead, its students work 15 hours per week to cover a portion of their tuition, according to the college.

Comments
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Hi_estComnDenomnn
Hi_estComnDenomnn

Sounds like Nike will be sacrificing many customers by the time this is over.

Suzz
Suzz

Bravo College of the Ozarks...

Marxest
Marxest

A Christian college of course.... Lol...

bronx163
bronx163

Nike is just manipulating an issue. First they outsource manufacturing to sweatshops in 3-4 world countries. Then they go super far left on putting a piece of shit washed up quarter back as some savior. Awesome a college has the balls to drop Nike. Nike should put American military grunts on posters serving down Range in afghanistan Iraq and Syria. Screw Nike. Every cop in nation should be at footlocker or any sneaker store and protest. Nike is just trying make money off these marxist socialist bs social justice asshole agenda.

Dfc3166
Dfc3166

Great job! I can't understand how any one can not feel proud of your country and have no respect for the people who defend it everyday. Who can't have a proud feeling run through their body when the National Anthem is played at some event. I attended a rodeo up close to the Canadian borded not long ago and the comments made by the announcer before both counties anthems were played, thanking the first responders, wildland fire fighters, young men and women putting their lives at risk to protect other peoples homes, young men and women putting their lives on the line to protect each one of us there that night, each first responder there that night to help each of us get home safe that night, all military from both countries protecting us. The crowd went crazy,both American and Canadian. If a person does not feel that pride and gratitude to these special people leave the dame country. Not one of those people there that night has any respect for you or your ideals. You can take the high salaries and the money from endorsements but you don't respect the men and women who prorect you and give you the opportunity to be able to do that. You are a ungrateful, spoiled brat. These men and women put everything on the line for you, you put nothing on the line for anyone but yourself.

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