Levi Strauss Backing Anti-Gun Group, Tells Employees To Push Gun Control

Levi Strauss CEO Chip Bergh wrote that 'doing nothing is no longer an option'

San Francisco, CA - Levi Strauss & Co., a privately held clothing company, said it simply cannot stand by silently.

The company is calling for stricter gun laws and offering $1 million in grant money to be used on gun issues.

The denim company is also working with former New York Mayor Michael Bloombergs Everytown for Gun Safety to promote stricter gun laws.

Everytown for Gun Safety threatens to kick out lawmakers beholden to the gun lobby. It also opposed concealed carry reciprocity which allows states to honor gun permits of non-residents.

Chip Bergh, the CEO of Levi Strauss, published an op-ed Sept. 4 in Fortune magazine saying that doing nothing is no longer an option.

You may wonder why a company that doesnt manufacture or sell guns is wading into this issue, but for us, its simple, Bergh wrote. Americans shouldnt have to live in fear of gun violence. Its an issue that affects all of usall generations and all walks of life.

Bergh stated that his company would provide $1 million in grants over four years to help non-profits and youth activists working to end gun violence in America.

Levi Strauss also is teaming with Bloombergs organization to form Everytown Business Leaders for Gun Safety, which will prompt businesses to take more a role in promoting gun safety.

The CEO also wrote that the company will encourage employees to get involved in its gun agenda. It is allowing company employees to use their 60 hours a year of paid volunteer time to be used on political activism.

Bergh also wrote an open letter to customers in 2016 asking them not to bring their guns into Levi Strauss stores. He said that he wrote that letter after a customer shot himself in the leg by accident while trying on a pair of jeans.

"We have a gun violence epidemic in America, and companies like oursthat operate in American communitiescan no longer watch from the sidelines," a Levi Strauss spokesperson told the Washington Free Beacon. "Although LS&Co. has taken some action to support gun-violence prevention over the last two decades, we believe there is a bigger role that business can play in effecting real change. Through our newly established Safer Tomorrow Fund and involvement in the Everytown Business Leaders for Gun Safety coalition, we hope to catalyze others to join us and be part of stemming gun violence in this country."

Comments (55)
No. 1-36
Hi_estComnDenomn
Hi_estComnDenomn

y'all are going to run out of shit to burn at this rate.

Whutsup
Whutsup

Boycotting another has been company...they will wish they were American made and American strong after turning on gun owners.

Sucar
Sucar

We will be boycotting them and I sent them a feedback as to how I felt about this decision.

4Blue
4Blue

Thiss is another liberal that is trying to take away our second amendment rights. All the liberals want to do is change our country into a socialist country of only their beliefs. Seriously people we have to get more active.

NTPD935Ret
NTPD935Ret

Wranglers fit better any way

Wolfspiritky
Wolfspiritky

MORE GUN LAWS

Will these idiots ever see that the very gun violence they speak of is being committed by CRIMINALS....A.K.A. Individuals who DO NOT ABIDE BY THE LAWS!!!! Furthermore, Levi Strauss is hardly an AMERICA company anymore. They shut down ALL BUT ONE plant in the US in 2003 leaving nearly 3000 AMERICANS UNEMPLOYED, and shipped production to Thailand!!!!!!!

I havent owned ANYTHING with a Levis tag since!!!

Dfc3166
Dfc3166

No doubt about it, they're companies out there that make jeans that fit better and last longer than Levis. So, no big deal, except these companies can't see the real problem. It's not the lack of laws, it's the issue of mental disorder, and the teaching of right and wrong. It's the criminal mentality, and the issue of not teaching young people respect for others which would carry over into how they treat others.

RPG156
RPG156

This is what happens when you are willing to sacrifice everything....

LostAllSanity
LostAllSanity

I have been carrying for 40 years. Always willing to help those that could not help themselves. Today, I have changed. Why should I risk my life for those that want to put my family at-risk and they are not mature enough to protect their own? I will always put my life on the line for LE, Military and other CCW individuals protecting their family. Sometimes you have to toss someone in the lake to teach them how to swim. Liberals - you are now on your own. Good luck.

angeleyes
angeleyes

His company also opposed concealed carry reciprocity which allows states to honor gun permits of non-residents. Wants stricter gun controls. Bergh stated that his company would provide $1 million in grants over four years to help non-profits and youth activists working to end gun violence in America. He's not saying no CCW, just not honoring it for non-residents. Would also help youth activists end gun violence in America. What is so wrong saying what he's saying? He's not saying no CCWs, just not honoring from one state to the next. He's not saying less gun control, he's saying stricter, what's wrong with that? I agree with him. The mentally ill man who walked into a gun store and slipped thru the cracks (which would be tightened with stricter laws) and bought guns, may not have been able to buy them. One example among so many.

Bigg59
Bigg59

just another A$$hole with money trying to take law abiding Citizens rights away and yep being from the left coast that makes it even more of a joke

angeleyes
angeleyes

how is he trying to take anyone's rights away? He doesn't say no CCWs, he also wants to help the next generation learn other ways of dealing with things and to not commit crimes. He's saying stricter gun controls, if that saves one person, it's worth it. I don't get what is wrong with that.

LordSeamus
LordSeamus

Idiots

satmantoo
satmantoo

We use to have laws against smoking weed. Look how that turned out. Wranglers fit better for me anyway!

LEO0301
LEO0301

Like Nike products, I also don't buy Levi's. I avoid purchasing anything from a company that pushes a political agenda.

AZBIGDOG
AZBIGDOG

Sorry shooting yourself in leg while trying on jeans is not gun violence it gun stupidity on part of a moron who did not practice safety.

Trefflek
Trefflek

people still buy Levis...

Kstone_1022
Kstone_1022

Thank God for Wrangler. I will no longer purchase Levis this is a real let down. But they are in California and have that we want to control everything attitude...,

satmantoo
satmantoo

I just gave away every pair of Levis I own. After ten plus years of ownership owning Levis they all shrank!! I just dont understand what kind of cheap material they use.

Marxest
Marxest

I always loved Levi's Jeans. It's a genuine American company. However I think that his latest route the company has taken is misguided. Gun laws and regulations are already rigid strong enough for the most part. When criminals want to get weapons they will find a way to do so. But it's his company, he can make that decision. I will still buy their jeans. I see no reason to overreact over this issue or attempt some stupid boycott.

JBo
JBo

Well, they are based in California, sooooo....

Snooper
Snooper

well, for my part, I won't be buying or wearing any Levi product until/unless they get their act together and come to their senses about this issue!

junkmansj
junkmansj

San Franshitsco tells me alot about him.liberal idiot,send that million to fight gun violence in Chicago it might save more lives

Fire_and_Steel
Fire_and_Steel

Don't bring a gun into their store? No problem. I just won't be going into any of their stores. Noooo problem.

ProGODProUSA
ProGODProUSA

Like Nike, they charge too much for their products. Honestly, Wrangler jeans are good enough for me.

konadave
konadave

I wish businesses would stick to "minding their own business". In 2009 the company was struggling financially and has been up and down with its profits. How does this help their bottom line?

EddieK
EddieK

I wonder, how many crooks were wearing Levi Strauss products in the commisiision of a crime? By liberal logic, this would make them complicit in the crimes committed, hence there should be a law against wearing Levi Strauss products during the commission of a felony. I wonder how Levi Strauss would like that.

BlueDaughter314
BlueDaughter314

I don't live in fear of gun violence because I can shoot back!

dbosse
dbosse

What's a guy to do... now I won't wear Levi with my NON-Niki shoes. Why don't these companies just stick to making clothes and shoes.

KCN
KCN

Imagine that! A company from California taking an extreme liberal, uninformed stance. Maybe those who live in California should read the news about gun violence in Chicago, who by the way, has some of the strictest gun control laws of all. Those causing the vast majority of gun violence in Chicago? The felons (gang members) who shouldnt, by law, have possession of guns in the first place!

ACSO-Charles-One
ACSO-Charles-One

The company is based in S. F. for crying out loud what did you expect. Second, if you aren't wearing Wranglers already go buy some

BlueLM101
BlueLM101

Is it just me or does it look like he is "Hailing Hitler" in that pic?

DocRyder
DocRyder

And I have decided to exercise my right to free enterprise and take my business elsewhere. That's America.

overwatcher
overwatcher

I quit buying Levis around 1990 when it was announced that they were stopping helping the Boy Scouts because they wouldn't allow homos to be scout leaders.

JoeShmoe65
JoeShmoe65

Looks like the owner of Levis has outgrown his britches! LOL!