Ford Dealer's 'God, Guns & America' Promo Sees Overwhelming Success

The owner of Carolina Ford in South Carolina is giving away guns, bibles, and flags with every car or truck purchase.

Honea Path, SC – A Ford dealership is giving away guns, American flags and Bibles as part of a sales promotion to help move inventory during the slowest sales months.

"It's crazy," Derrick Hughes, owner of Carolina Ford, told the Detroit Free Press. "We’ve had multiple people take advantage of the promotion. You don't need to buy a $50,000 truck. It's for anything on our lot, used or new. We've sold Ecosport, Escape, new F-150s, used F-250s, a couple Dodge trucks."

The idea for the promotion originated in a brainstorming session by the dealership’s employees.

Hughes explained that they were trying to come up with sales tactics that would generate more traffic through the car dealership in October and November.

Those two months are usually the slowest of the year, according to the Detroit Free Press.

So they created the “God, Guns and America!” advertising campaign and launched the promotion on Oct. 1.

The way it works, customers are handed the Bible and a flag as soon as they have made their vehicle purchase, the Detroit Free Press reported.

They’re also given a voucher to purchase a Smith & Wesson rifle but must first pass the background check before they can lay hands on the gun, according to WYFF.

Hughes denied any assertions that the sales promotion was politically motivated.

He said he’s a hunter and the rifles he’s giving away were great for shooting the destructive wild hogs that have infested the region, the Detroit Free Press reported.

“We are not taking a political stance in any way, shape or form," Hughes told WYFF. "We are all country folk, God-fearing people. We are very patriotic people, believe in our country and salute our military."

He said the sale promotion is doing very well so far.

“We are not forcing anyone to take the gun,” Hughes told WYFF. “They can use the voucher for sporting equipment, fishing or archery equipment. They can also choose a different gun.”

A spokesman at Ford’s headquarters spokesman, Said Deep, said Ford dealers are independent businesses and the local promotion was not directed by corporate, the Detroit Free Press reported.

Hughes said he’s planning to switch up the promotion to a family-friendly video game theme in December.

Comments (22)
No. 1-5
Jim H. - Virginia US
Jim H. - Virginia US

They'll give you $400 towards an AR-15, or a $400 discount on your vehicle purchase.

I guess it could appeal to poor people who need to finance a firearm purchase via their car loan.

Vodkabreakfast
Vodkabreakfast

Even if it was politically motivated it would be nothing compared to the staggeringly countless antics which are paraded along by a rabid opposition.

Hi_estComnDenomn
Hi_estComnDenomn

Fords? People still drive those?

12 Replies

InsideoutMI
InsideoutMI

You bet! It is the auto manufacturer that didn't file bankruptcy on their suppliers while taking money from taxpayer pockets.

Dutchuncle
Dutchuncle

Though I haven't owned one in decades, Ford was the ONLY manufacturer that DIDN'T take the Obama "Bailout Money"..and are still doing better then those that DID.

Hi_estComnDenomn
Hi_estComnDenomn

I find it weird you base your car purchases based in politics.

I don't think I'll ever buy an American car. Unless it's hgh-end, they just don't perform like many foreign cars.

Salmissra
Salmissra

1967 Galaxie 500XL convertible! Passes everything except a gas station! You're ever in this neck of the woods I'll pop the top and we'll go for a ride... then we'll need gas! :)

Hi_estComnDenomn
Hi_estComnDenomn

Sounds like a classic. Let me revise and say I won't buy an American car made in the past 20 or so years.

FoxtrotUniformDems
FoxtrotUniformDems

I don’t much care what you drive

Swtsmtn
Swtsmtn

I love mine!

Swtsmtn
Swtsmtn

That is true in most cases. The Ford I purchased last year is the first American car I've bought for 30 yrs. However, most foreign cars are built in America now adays.

Hi_estComnDenomn
Hi_estComnDenomn

Alright, but I don't remember saying @FoxtrotUniformDems, do you much care what car I drive?"

FoxtrotUniformDems
FoxtrotUniformDems

Mine was a statement. 😏

investigator
investigator

Good for him!!!!

Det_John_Kimble
Det_John_Kimble

I like that this story offends the resident trolls.