Colin Kaepernick's 'Sacrificing Everything' Nike Ad Gets Emmy Nomination

Nike's "Dream Crazy" ad with Colin Kaepernick was nominated for a 2019 Emmy award for outstanding commercial.

Los Angeles, CA – Former National Football League (NFL) quarterback Colin Kaepernick’s “Dream Crazy” Nike commercial was nominated for an Emmy award for outstanding commercial (video below).

“Believe in something, even if it means sacrificing everything,” was Kaepernick’s polarizing tagline in the advertisement.

Kaepernick's "sacrifice" is an apparent reference to the former NFL player's inability to get re-hired after voluntarily quitting the NFL.

The "believe in something," is an apparent reference to Kaepernick calling police officers murderers, and kneeling in protest to the American flag.

No NFL team has signed the former professional football player since he quit the San Francisco 49ers after kneeling on the field for the National Anthem during the 2016-2017 season.

“I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color," Kaepernick said.

The former football player even sported socks depicting police officers as pigs along with his Nike shoes on playing field.

Nike made Kaepernick the face of its “Just Do It” campaign in September of 2018, prompting backlash from numerous law enforcement and veterans groups who launched a boycott of the shoe brand.

“The choice of Colin Kaepernick by Nike to be 'the Face' of their 30th Anniversary Campaign is an affront to every American law enforcement officer," Blue Lives Matter's National Spokesman, Randy Sutton said at the time.

"Nike’s pandering to Kaepernick’s brand of politically correct hate mongering against those who serve this Nation behind a badge and the disrespect he has sown to the symbols of love of our country reveals how corrupt Nike has become," Sutton added. "When an organization is more concerned with profits than with the values of justice and service that thousands have given their lives to preserve, they reveal what they truly stand for....greed and dishonor.”

Kaepernick’s “Dream Crazy” commercial was nominated for a 2019 alongside ads from marketing giants Netflix and Apple, FOX News reported.

The add also featured athletic luminaries like Serena Williams, LeBron James, and Shaquem Alphonso Griffin juxtaposed against athletes who have faced tremendous challenges due to physical limitations, illness, or gender.

But despite Kaepernick’s elevated hero status thanks to the shoe company, he went after the brand during 4th of July week and claimed that Nike’s Independence Day shoe was racist and offensive.

The sneaker featured an early version of the American flag – known as the Betsy Ross flag – on the heels.

The American Revolution-era flag design dates back to the 1770s, and has a circle of 13 stars and stripes representing the original 13 colonies.

Nike posted images of the sneakers online ahead of their scheduled release, and had already shipped the shoes to retailers, The Wall Street Journal reported.

The company abruptly asked merchants to return the shipments of $140 shoes, but provided no explanation as to why.

“Nike has chosen not to release the Air Max 1 Quick Strike Fourth of July as it featured the old version of the American flag,” a Nike spokeswoman told The Wall Street Journal.

Numerous other shoe and apparel companies responded to the ridiculous scenario by quickly creating for sale numerous items that featured the Betsy Ross flag.

Even the Coalition of African American Pastors sent a letter to Nike and started a petition asking the shoe company to reinstate the cancelled patriotic shoe.

​Joseph Murphy, a retired police officer who now runs patriotic apparel company Warrior 12, incorporates the flag in many of the company's shirt designs. (DISCLOSURE: Warrior 12 produces official Blue Lives Matter shirts and gear and the proceeds support Blue Lives Matter. )

Disgusted that an international brand continues to listen to Kaepernick about what Murphy calls "non-existent issues," he decided to release new shirts which incorporate both the Betsy Ross flag and support for law enforcement.

Warrior 12's Thin Blue Line Betsy Ross Flag

Murphy was outspoken immediately after he heard how Nike was disrespecting the Betsy Ross flag.

"There's nothing racist about this flag," Murphy explained to Blue Lives Matter. "The problem is that racial identitarians like Kaepernick tend to see everything through the lens of racism."

"It's getting to the point where any American who is proud of their country is being viewed as racist. It's madness," Murphy added.

"Unlike Nike, we're not going to cater to these race-obsessed wackjobs," Murphy said.

Comments (62)
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Never will I ever buy Nike again. Kaepernick is a Racist, He is unamerican. I am sick of him.


He’s just plain ignorant. Dumber than a plate of chicken. He’s a POS racist that believes all cops are bad. Are there any bad cops? Yes, just like in every walk of life you have bad people. Him saying all cops are racist and abuse blacks. That would be like me saying, all blacks are criminals. Or all Asians are terrible drivers. He’s not an American as far as I’m concerned. I’ve sworn off Nike. Nothing with their name on it. Speaking of abusing people, Nike’s shoes are made in China. Why? Because they can use oppressed people to work for pennies. Ironic isn’t it. Wonder if he needs help some day because he’s being assaulted, who’s he gonna call? Nike? Ghost Busters? Nope he’s going to call the men and women behind the badge. Respect to all police departments around our Great Country. Protect and defend the US Constitution from all enemies, foreign or domestic......part of the Pledge I swore to in 1969 is service to this Country. God Bless all of our first responders. Respect the Blue. Respect the Flag and the Country.


I'm not going to lie, it was a great ad campaign. We'll certainly see if the "Dream Crazy" NIKE ad wins an Emmy. As for the man himself, I disagree with Mr Kaepernick on some of his issues, but he has the right to protest and live his life the way he sees fit. His steadfast determination to sacrifice his career and follow the hard course his values and beliefs have set for him is admirable and an inspiration. On another note, all the attention Blue Lives Matter gives Mr kaepernick is mind boggling to say the least. This site always reports on all of his activities, big or small, economical and social, political or non-political. I can't tell if this site despise the man or are you secretly his biggest fans.


Seems like all the ones that protest against in justice are OREOs


Interesting to note that Kaepernick's title is, FORMER National Football League (NFL) quarterback. Without Nike he is a nobody. No one is interested in him, or his football playing. What did he sacrifice? HimSELF? Let's look at any list of our military veterans and LEO's, and their families - there we'll see what sacrifice is all about. As has been stated already here in the comments, Kaepernick is a racist, and he's anti-American, and a rebel. Those are his values, and that's the man representing Nike. So what does that say about Nike.....?