Colin Kaepernick's 'Sacrificing Everything' Nike Ad Gets Emmy Nomination

Nike's "Dream Crazy" ad with Colin Kaepernick was nominated for a 2019 Emmy award for outstanding commercial.

Los Angeles, CA – Former National Football League (NFL) quarterback Colin Kaepernick’s “Dream Crazy” Nike commercial was nominated for an Emmy award for outstanding commercial (video below).

“Believe in something, even if it means sacrificing everything,” was Kaepernick’s polarizing tagline in the advertisement.

Kaepernick's "sacrifice" is an apparent reference to the former NFL player's inability to get re-hired after voluntarily quitting the NFL.

The "believe in something," is an apparent reference to Kaepernick calling police officers murderers, and kneeling in protest to the American flag.

No NFL team has signed the former professional football player since he quit the San Francisco 49ers after kneeling on the field for the National Anthem during the 2016-2017 season.

“I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color," Kaepernick said.

The former football player even sported socks depicting police officers as pigs along with his Nike shoes on playing field.

Nike made Kaepernick the face of its “Just Do It” campaign in September of 2018, prompting backlash from numerous law enforcement and veterans groups who launched a boycott of the shoe brand.

“The choice of Colin Kaepernick by Nike to be 'the Face' of their 30th Anniversary Campaign is an affront to every American law enforcement officer," Blue Lives Matter's National Spokesman, Randy Sutton said at the time.

"Nike’s pandering to Kaepernick’s brand of politically correct hate mongering against those who serve this Nation behind a badge and the disrespect he has sown to the symbols of love of our country reveals how corrupt Nike has become," Sutton added. "When an organization is more concerned with profits than with the values of justice and service that thousands have given their lives to preserve, they reveal what they truly stand for....greed and dishonor.”

Kaepernick’s “Dream Crazy” commercial was nominated for a 2019 alongside ads from marketing giants Netflix and Apple, FOX News reported.

The add also featured athletic luminaries like Serena Williams, LeBron James, and Shaquem Alphonso Griffin juxtaposed against athletes who have faced tremendous challenges due to physical limitations, illness, or gender.

But despite Kaepernick’s elevated hero status thanks to the shoe company, he went after the brand during 4th of July week and claimed that Nike’s Independence Day shoe was racist and offensive.

The sneaker featured an early version of the American flag – known as the Betsy Ross flag – on the heels.

The American Revolution-era flag design dates back to the 1770s, and has a circle of 13 stars and stripes representing the original 13 colonies.

Nike posted images of the sneakers online ahead of their scheduled release, and had already shipped the shoes to retailers, The Wall Street Journal reported.

The company abruptly asked merchants to return the shipments of $140 shoes, but provided no explanation as to why.

“Nike has chosen not to release the Air Max 1 Quick Strike Fourth of July as it featured the old version of the American flag,” a Nike spokeswoman told The Wall Street Journal.

Numerous other shoe and apparel companies responded to the ridiculous scenario by quickly creating for sale numerous items that featured the Betsy Ross flag.

Even the Coalition of African American Pastors sent a letter to Nike and started a petition asking the shoe company to reinstate the cancelled patriotic shoe.

​Joseph Murphy, a retired police officer who now runs patriotic apparel company Warrior 12, incorporates the flag in many of the company's shirt designs. (DISCLOSURE: Warrior 12 produces official Blue Lives Matter shirts and gear and the proceeds support Blue Lives Matter. )

Disgusted that an international brand continues to listen to Kaepernick about what Murphy calls "non-existent issues," he decided to release new shirts which incorporate both the Betsy Ross flag and support for law enforcement.

Warrior 12's Thin Blue Line Betsy Ross Flag

Murphy was outspoken immediately after he heard how Nike was disrespecting the Betsy Ross flag.

"There's nothing racist about this flag," Murphy explained to Blue Lives Matter. "The problem is that racial identitarians like Kaepernick tend to see everything through the lens of racism."

"It's getting to the point where any American who is proud of their country is being viewed as racist. It's madness," Murphy added.

"Unlike Nike, we're not going to cater to these race-obsessed wackjobs," Murphy said.

Comments (62)
No. 1-48
indian3529
indian3529

Never will I ever buy Nike again. Kaepernick is a Racist, He is unamerican. I am sick of him.

Digger15108
Digger15108

He’s just plain ignorant. Dumber than a plate of chicken. He’s a POS racist that believes all cops are bad. Are there any bad cops? Yes, just like in every walk of life you have bad people. Him saying all cops are racist and abuse blacks. That would be like me saying, all blacks are criminals. Or all Asians are terrible drivers. He’s not an American as far as I’m concerned. I’ve sworn off Nike. Nothing with their name on it. Speaking of abusing people, Nike’s shoes are made in China. Why? Because they can use oppressed people to work for pennies. Ironic isn’t it. Wonder if he needs help some day because he’s being assaulted, who’s he gonna call? Nike? Ghost Busters? Nope he’s going to call the men and women behind the badge. Respect to all police departments around our Great Country. Protect and defend the US Constitution from all enemies, foreign or domestic......part of the Pledge I swore to in 1969 is service to this Country. God Bless all of our first responders. Respect the Blue. Respect the Flag and the Country.

Marxest
Marxest

I'm not going to lie, it was a great ad campaign. We'll certainly see if the "Dream Crazy" NIKE ad wins an Emmy. As for the man himself, I disagree with Mr Kaepernick on some of his issues, but he has the right to protest and live his life the way he sees fit. His steadfast determination to sacrifice his career and follow the hard course his values and beliefs have set for him is admirable and an inspiration. On another note, all the attention Blue Lives Matter gives Mr kaepernick is mind boggling to say the least. This site always reports on all of his activities, big or small, economical and social, political or non-political. I can't tell if this site despise the man or are you secretly his biggest fans.

61mouse
61mouse

Seems like all the ones that protest against in justice are OREOs

Lochemet
Lochemet

Interesting to note that Kaepernick's title is, FORMER National Football League (NFL) quarterback. Without Nike he is a nobody. No one is interested in him, or his football playing. What did he sacrifice? HimSELF? Let's look at any list of our military veterans and LEO's, and their families - there we'll see what sacrifice is all about. As has been stated already here in the comments, Kaepernick is a racist, and he's anti-American, and a rebel. Those are his values, and that's the man representing Nike. So what does that say about Nike.....?

christineL
christineL

I agree with you. I am so sickened by how far, (and how disgraceful) spoiled people will go to disrespect our great Country and our Countries Protecters

LEO0301
LEO0301

I've never purchased a Nike product, and it has nothing to do with Kaeperdick. Their products suck, and always have. Some how they managed to convince a lot of people to spend over a hundred dollars for ill-fitting sneakers and clothing. I really have to wonder why a company would intentionally alienate half their customer base by supporting someone as polarizing as Kaeperprick? I guess they are trying to appeal to blacks who are willing to spend a lot of money for the honor of wearing the swoosh symbol.

skip376
skip376

I will NEVER buy another NIKE Product, nor will any of my friends or family.

TrueAmerican
TrueAmerican

Kaperdick is going to away because like everyone says without Nike he is NOTHING!!!!

Ssmopar
Ssmopar

Does anyone know for sure that these shoes were ever produced and shipped?

LanetaJane16
LanetaJane16

To put it simply "Who Cares"

Zpwjs
Zpwjs

This idiot sacrificed nothing. He's not good enough and this protest is the only way he can stay relevant.

Zpwjs
Zpwjs

By the way check some of his causes along with his girlfriend. Joanne Chesimard is someone they admire along with Castro. Do some background research and you'll see they're outrageous stands on American values.

Smalltown Roger
Smalltown Roger

yeah this Kaepernick is really a great one. since he's in such solidarity with the so-called black community, I'm wondering if we should 2nd the motion that his own BLACK father had taken...

He took the baby Colin from his white mother, and because he was so Furious that the baby wasn't a darker shade like he was, he walked up to a dumpster, and threw him in...

That is why the baby boy who grow up to be the spoiled baby of a man was placed into the adoption system ..

BlueLM101
BlueLM101

This hAfrican American was given EVERYTHING and earned NOTHING.

MamaDxo
MamaDxo

Nike has been a big part of my life for many years. It's a shame the company lowered it's standards to this PIG representative! This is why I have not, nor will never buy another item with the brand on it! He also needs to be sent to some third world country!

OldVet
OldVet

Simple, don't buy Nike.

Dixiedamit
Dixiedamit

Nike needs to be brought to it's knees ! They don't deserve the American people since they don't represent or appreciate the "American" people. Soldiers have fought to give Kaperdick his freedoms and police offers have done their jobs to protect dick heads like Kaperdick even when wrong. People die,some unjustly and yet some deservedly so. Nike sucks as bad as kaperdick for putting down America and Americans. Lord have mercy on my soul but please show Kaperdick his way Out !

HAWAIIBLUE
HAWAIIBLUE

You have got to be fucking kidding me. Just when you’ve thought you’ve seen everything...... this bullshit happens.

jimmer1
jimmer1

I would like it if Kaeper"dick" would cne and remove my shirt!!! Lol ps i will not buy another Nike product either.

cspcapt
cspcapt

I will never wear, but or sell nike

JBo
JBo

“Believe in something, even if it means sacrificing everything.”

That would be the armed forces and civilians who fought for this country...those who truly sacrificed everything. EVERYTHING! In other words, not you.

Duke21
Duke21

There’s ZERO SACRIFICE by this Liberal Snowflake who after no team would sign him the $$&#% bastard files a suit against the NFL and they settle with the dickless thug for Millions! That’s sir is not a $$&#% SACRIFICE!!🇺🇸

pixiepup
pixiepup

Sickening! Everything about him and Nike and whoever gave the Emmy nomination is sick!

HAWAIIBLUE
HAWAIIBLUE

How about we boycott Nike. There are a lot of better brands out there. Even sketchers are better!!!!!!

THEDUKE
THEDUKE

Is it just me or does anyone else want to shave his head?

magnumforc
magnumforc

I designed a special pair of sneakers for Nike and they rejected it. Called it the Kaepernick shoe with an insignia of an asshole on the back, and they didn't seem to like it. I still can't figure it out....it fit his persona perfectly!

J1956
J1956

Says a lot about the state of affairs,........doesn’t it

Fred Martan
Fred Martan

50 years ago I was a kid at a fourth of July parade in a small town. A man in a wheelchair was on the sidewalk next to me. He had one leg, one arm and one eye. When the parade got under way a marching band with our flag stopped in front of us and started to play our anthem everyone who was sitting stood up and I watched the man in the wheelchair struggle to stand. After a few seconds he started to shake. I was afraid he was going to fall. I stood closer to him so I could catch him if he did fall. He looked down at me and told me he was going to make it. When the anthem ended and the flag passed by, he fell back into his wheelchair. I could see he was crying and I ask him if he was ok. He said, “I get emotional when I see the flag and think of all my buddies that didn’t make it home.” I still think about that day Colin. Without that man and his buddies you would be eating your own boogers for dinner in some shithole right now. So take a knee Colin, you make us proud.

Memphis6
Memphis6

People that don't deserve awards get them all the time Obama won the Nobel Peace prize, Time Magazine named Hitler man of the year and now 3rd string QB is getting an Emmy nomination. You know what these three have in common? They all hate select group of people and ruined nation's.

Ibizian
Ibizian

Wait! He voluntarily left the NFL!! talk about FAKE NEWS! ha that idiot left a multimillion dollar contract on his own! Ya right!!! If he left voluntarily how come he was not picked up by another team? My my my, total bullshit!

CoastieLE
CoastieLE

I first heard about this and thought it was a joke. Frankly...he didn’t sacrifice that much, his career was faltering due to poor performance anyway. There were plenty of kneelers thar were played.

bluedog_2g2
bluedog_2g2

I ordered one of the Warrior XII Betsy Ross Thin Blue Line flag shirts, as soon as they were available. I also received my shirt faster than I expected, as well. I have worn the shirt out, several times received several positive comments on it. I also posted a photo of my shirt on my Facebook page and also received several positive likes on it. Keep up the great work Warrior XII.

fedupveteran
fedupveteran

Just a reminder of why I will never buy any NIKE items again. What in the hell has this guy ever sacrificed but his dignity when he started protesting a lie? Oh and I love this one too, "Even the Coalition of African American Pastors sent a letter to Nike and started a petition asking the shoe company to reinstate the cancelled patriotic shoe." Now that is hilarious. Give it up NIKE, you are losing so much market share.

Grampsdeal
Grampsdeal

He has sacrificed nothing...he is a piece of racist shit.

User 69
User 69

Hard to believe it. Some ignorant decision

reverett456117502
reverett456117502

What a joke!!!!! Nike is long gone from my wardrobe and I will encourage everyone I know on social media and through other means to boycott Nike until they get rid of Kaeperdick! He's a loser from the word go! He's sure had life rough, being brought up by 2 loving parents, made millions and now more stardom than he ever imagined!!! Yeah, he's got it rough while I sit here after decades of law enforcement and worry about whether I'm going to be able to pay for healthcare in a few years?

Yeah, we all feel really bad for you Colin, you've sure had a rough life! Spoiled brat bastard if what you are!

PapaSmuf73
PapaSmuf73

This remains to be the most ridiculous thing that has ever happened. Why would anyone ever nominate this idiot anti- American and other words that I cannot put I. Print for such a ridiculous commercial bin the first place. Nike corporate personnel are as nuts as Colin. They have showed that they definitely do not support Americans by the continuous display of supporting Kaepernick. If you are a true Patriot stop supporting Nike and stop buying any Nike brand. Unfortunately, he continues to spread vicious lies and ridiculous propaganda.This country is already in a very safe state of affairs and then we still have to listen to his ridiculous claims. Ignore him and definitely ignore and boycott Nike

CivilianMark
CivilianMark

Acting and story telling should be acknowledged. Jussie Smollett is the better professional liar on camera interviews anyway, not planning and execution.

TopDocBo
TopDocBo

It’s racist is becoming the snowflakes battle cry.

sanman899
sanman899

KaeperDicks commercial should be called SHI**NG on EVERYTHING of value. Will NEVER own a nike product AGAIN!!!

alicefae
alicefae

He does nonsense like this,so he’ll get his ugly face in the news

Ladyfluterby
Ladyfluterby

I just want to vomit. He sacrificed NOTHING. Our military member and ALL first responders, especially LEO's are the only ones who put their lives on the line every single day to protect others. He was a mediocre player at best to begin with and knew it after getting his butt kicked in his second season. So he found a new gig because he wasn't going to make it in the NFL for long and has gotten very wealthy doing it. I will never buy another Nike product.

Strider
Strider

The people voting on what commercials are nominated and win Emmy’s should have refused to even watch it much less rate it. I’ve rated news stories for Emmy Awards. While in my case the person entering the story is anonymous and from another market to avoid bias, everyone knows the history of this Nike ad. While I have never in the past even considered not being unbiased while judging a story, I can honestly say I would have refused to judge this commercial. Why? Because I’m not a racist and I couldn’t be unbiased about a commercial I consider to be racist and Un-American.

DeiselDemon92
DeiselDemon92

Hey colon, put on your Nikes and fuck off!

Longo Slade
Longo Slade

Kaepernick is a modern day American Suck Titty.

Propolice
Propolice

Only emoji that portrays my feelings for kaperdick and Nike is🤮

PositiveThoughts
PositiveThoughts

Bring a LEO and an ordained minister I can speak to a number of issues here, but judging by the tone and tenor of the rehtoric here it would be a waste of time expecting reasonable discourse. So, suffice it to say Kaepernick is a true American hero who many here will never understand until his popularity reaches the status of Rev. Dr. Martin Luther King. History reveals the same insulting and racist views were held by law enforcement against that great man as well.